As we’ve canvassed many social media pages of models we think have potential to do bigger and better things, we’ve noticed a common and perhaps expected theme: too many models see modeling as a way to be seen, to be noticed, but not much more beyond that. This is understandable given the glamor that the mainstream media places on being seen and being “instafamous” like few notable women have achieved.
But the question becomes: Is the goal of your social media modeling project merely to associate your attractiveness with a product endorsement? If so, this objective is too simple and can be unfulfilling. Ask yourself, why do so many companies seek to have attractive women endorse their product or service offering? The answer goes far beyond simply associating physical beauty with a product.