I have changed/contributed to my industry by: Pushing to be the best in my field by creating and implementing marketing techniques that reach clients demographic. Over the past 10 years, I have implemented client’s brands and products into the lifestyle and culture of consumers. The millennial generation is not so easily convinced by traditional branding methods that once worked not to long ago. For this new generation of consumers it is much bigger than just simple product advertising through various mediums. In addition to how a product helps them, the “new” consumer responds to lifestyle suggestions that illustrates what a brand stands for and how it lives its value. Cultural branding involves advertising and marketing with a specific lifestyle in mind. It involves people like “Lex” Pierre-Louis who for the past 10 years has successfully integrated brands into the lifestyle and culture of consumers.