Meet Lex Pierre-Louis of Maybach Music Group | BE Modern Man Spotlights – The Ad Men


I have changed/contributed to my industry by: Pushing to be the best in my field by creating and implementing marketing techniques that reach clients demographic. Over the past 10 years, I have implemented client’s brands and products into the lifestyle and culture of consumers. The millennial generation is not so easily convinced by traditional branding methods that once worked not to long ago. For this new generation of consumers it is much bigger than just simple product advertising through various mediums. In addition to how a product helps them, the “new” consumer responds to lifestyle suggestions that illustrates what a brand stands for and how it lives its value. Cultural branding involves advertising and marketing with a specific lifestyle in mind. It involves people like “Lex” Pierre-Louis who for the past 10 years has successfully integrated brands into the lifestyle and culture of consumers.

Source: SEO Title: BE Modern Man Spotlights – The Ad Men: Meet Lex Pierre-Louis


Cookie Chic: See How Saks Markets “Empire”-Inspired Fashion | Co.Create | creativity + culture + commerce

People love Cookie on Empire, and why not? As played by Emmy-nominated Taraji P. Henson, the fierce, flashy ex-con music mogul dresses however she pleases and cuts rivals to ribbons with so much “did she really just say that?” flair that Saks Fifth Avenue has launched a fashion line inspired by Cookie Lyon and her outrageously dysfunctional clan. “Cookie’s bold and speaks her mind, so her style reflects those traits,” explains Saks Fifth Avenue marketing boss Mark Briggs. “We see Cookie in layered statement jewelry, leathers, animal prints, bold color accented with power heels and boots.”

Source: Cookie Chic: See How Saks Markets “Empire”-Inspired Fashion | Co.Create | creativity + culture + commerce

Twenty-seven years later, N.W.A is still pushing hard, pushing buttons – LA Times

The first time I met the rapper Eazy-E in 1988, he was slumped low in an office chair, black Raiders cap jammed firmly over his curls. The glowering teenager at his side was MC Ren. I’m fairly sure it was Eazy’s first encounter with the mainstream press, but he flowed from “on the record” to “off the record” to “on background” with the fluent ease of a Washington pol. (Much of his album “Eazy-Duz-It” took the form of imaginary press interviews.) In its way, N.W.A was — and still is — custom-tailored for the demands of the media.N.W.A’s canny self-identification as a ruthless Compton street gang was close enough to blur the line between fantasy and experience.

The detailed first-person accounts of robberies, sexual assaults and drive-by shootings made equally uncomfortable both the people who thought N.W.A might be putting them on and the people who were pretty sure that they weren’t. See the most-read entertainment stories >>Open link The formula was the stuff of hits. If you were driving around Los Angeles in 1987, “Boyz-N-the-Hood” may have been the soundtrack to your summer whether you wanted it to be or not; merry vignettes from the life of an urban gangster, written by Ice Cube and drawled in the high, cartoonish voice of rapper Eazy-E.

Source: Twenty-seven years later, N.W.A is still pushing hard, pushing buttons – LA Times