A metaphor describes one thing in terms of another, hopefully making that one thing easier to understand. Here are seven metaphors to help better understand the logic of entrepreneurship. The logic may surprise you, as it is not the logic taught in business school.
1. Find your flow.Do what concentrates your motivation. Based on Mihály Csíkszentmihályi’s work entitled Flow, find the work that brings you joy, where you are creating things spontaneously, as if you were in a jazz band. Who you are, who and what you know determine the means of your entrepreneurial endeavor. According to Saras Sarasvathy in Effectuation, the founders of Starbucks did not study market trends but their own need for quality coffee. Facebook began as a sophomoric (pun intended) social comparison tool.