Creating valuable content takes a lot of time and effort. Sure, anyone can throw together a string of sentences and call it content, but the stuff that gets shared is the content that really adds value to your business. Great content will help solidify not only your business, but also establish your credibility in your space. To make a real splash out of the work that goes into creating content, you’ll want to also make sure it’s viral and sharable.Related: 3 Often-Ignored Aspects of Content MarketingLeveraging your content to its greatest advantage is crucial to your marketing strategy. So if great content is a must, how do you get your audience to actually share it?
As a tech executive who often traveled on business, Aaron Easterly was constantly asking friends and family to care for Caramel, his beloved Pomeranian. “I would never take her to a kennel, so I’d go frantically down the list of family, friends and neighbors every time a business trip came up,” he says. “This was just one of those areas that felt frustratingly broken.”Intrigued by the growing popularity of peer-to-peer platforms like Airbnb and Uber, Easterly sensed that there was an untapped market for other dog owners who didn’t wish to utilize commercial kennels or daycare services.In 2011 he launched Seattle-based Rover, which connects pet owners needing boarding or sitting services with a network of prescreened dog lovers for hire. Today, Rover has roughly 25,000 approved sitters in more than 5,000 U.S. cities. Easterly is not alone. After seeing how Airbnb and Uber can turn any house into a hotel and any car into a cab, many entrepreneurs have been hoping to discover the next peer-to-peer market—one they can leverage to enable members to monetize not just their possessions, but also their resources, talents and passions.
I knew from reading the specifications and other reviews that the Ferrari FF would be fast. But it wasn’t until I came out of turn three at Road America in second gear, hammered the accelerator and quickly blipped the shifter through the gears to fifth going from 70 mph to 132 mph in a matter of seconds that I really understood how fast.
Everywhere and every time you stop, you will be approached and asked questions about the FF. You will be asked to open the hood to show off its beautifully designed 12-cylinder power plant. And, requests will come to hear its mighty roar. My favorite moment came as we were crawling through a traffic jam on the interstate. Four young men in a brand new Chevy SS pulled up next to us and shouted, “Come on, let’s hear it!” Not wanting to disappoint, I pulled both paddles, slipping the FF into neutral and let my right foot play a little melody with the throttle for a few seconds. They responded with hoots, hollers, thumbs up and one well-chosen word, “awesome.”
Consumers are posting tons of photos to social media, many featuring brand items, but it has been difficult to monetize these posts.
CoSign, currently in beta, is hoping to fix that, claiming to be the first mobile application to create a direct path to purchase from social media. Bloomingdale’s, Nordstrom and Swarovski are among the retailers using CoSign to reward consumers for featuring and tagging their products in social media posts.
“We believe that word of mouth marketing is the key factor that helps brands and retailers drive sales,” said Abiodun Johnson, co-founder of CoSign, New York.
“By incentivizing users to ‘spread the word,’ brands and retailers will gain loyal brand ambassadors and sell more inventory, therefore increasing their profits,” he said.
Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.
This year, Harrods took the whimsical root with a Christmas mouse, Chanel looked toward the past, Jaguar highlighted British villains and Lexus put acrobats in motion. The various films released by luxury brands captivated consumers’ attentions and sought to add a little more creativity to marketing campaigns.
The Ritz-Carlton Chengdu is creating an exclusive experience for guests in The Ritz-Carlton Club.
Top butlers will be present at The Ritz Carlton Club to help guests at any moment during their stay. This undivided attention by the butlers at Ritz-Carlton Chengdu will likely create a one-of-a-kind experience that will entice guests to return to the hotel.
Video-sharing site, YouTube, could potentially be facing a billion-dollar lawsuit over music rights. Legal teams from artists such as Pharrell Williams and The Eagles are asking for around 20,000 songs to be taken down, or face litigation.
The popular site has debuted its long-delayed Music Key feature, which attempts to leverage YouTube’s potential as a music platform. For those not in the know, Google has made it so that users can listen to YouTube on mobile without ever having to look at the video. In addition to that, interested parties can now download videos through Music Key for offline playback. But, in doing so, YouTube has raised the ire of the Global Music Rights group (GMR), which is a powerful start-up that is backing the lawsuit if its clients songs aren’t removed from the video sharing site.
If large and lavish sprawling palaces are what come to mind at the phrase “luxury hotel,” this list may pleasantly surprise you. Proving that great things can come in small packages, these ten small hotels offer some of the richest leisure experiences across the globe. Even better: for a larger luxury experience at a smaller price, they can all be booked at Small Luxury Hotels of the World’s prepaid rate for up to 40% off.
Coming in at an absolutely eye-watering $263,900, plus $995 destination, the Panamera Exclusive starts its life as the already sumptuous Panamera Turbo S Executive with a 4.8-liter, twin-turbo V8 making 570 horsepower on an extended wheelbase. To help justify the extra $63,000 for the Exclusive, though, the model gets 20-inch black Sport Classic wheels and an interior in swaddled in Nappa leather with dark walnut and piano black trim. Rear passengers also get 10.1-inch touchscreens mounted on the back of the front seats. A set of fitted Poltrana Frau leather luggage is included with each one, as well.
The luxurious sedan earns it Exclusive moniker because just 100 of them are being made worldwide. Scroll down to read about Porsche’s ultimate limousine.